|
| |
Steven W. Gambrell
QUALIFICATIONS SUMMARY
-
Extensive project-focused
business communication background with emphasis in integrated marketing and
management training
-
Training development and
instructional design experience with government, commercial/private,
university, community college
-
Market/business analysis,
strategic planning, community relations expertise in environmental,
education, and telecommunications
-
Specialization in liaison role
involving business systems integration process: i.e. database marketing
requirements and interfaces
-
Application and presentation of
integrated market research statistical methods; SPSS and SAS software and
qualitative research
-
Skilled in public/corporate
meeting moderation and facilitation, follow-up assessments of training
programs and media relations
EDUCATION
University of Tennessee - Knoxville,
TN (3.9 GPA)
M.S. Degree (1993); Industrial Relations/Marketing Communications Management;
Minor: Statistics
Florida State University - Tallahassee, FL (3.7 GPA)
B.S. Degree (1987); Business & Corporate Communication; Minor: English/Technical
Writing
PROFESSIONAL EXPERIENCE
American Management Association
– Corporate On-Site & Public Training – New York City, NY; Kansas City, KS
1998-Present
Certified Corporate On-Site Trainer
-
Develop and deliver on-site
staff/upper management organizational custom training 3-5-day programs for
AMA corporate clients.
-
Provide client requirements
analysis, needs assessments, instructional design of training program,
including follow-on recommendations. Training areas include Project
Management, IS Project Management, Customer Service Management, and
Integrated Marketing/Competitive Strategy.
AMA On-Site Clients include:
-
Dortec Industries (Detroit, MI);
-
First Data Merchant Service
(Melville, NY);
-
Summit Global Partners (San
Antonio, TX);
-
Norstan Telecom (Milwaukee, WI);
-
U.S. Olympic Committee (Colorado
Springs, CO);
-
Chevron Asphalt & Chemical (San
Rafael, CA);
-
The Kohler Company (Kohler, WI);
-
Applied Research Associates
(Phoenix, AZ),
-
Symbios Logic Semiconductor (Ft.
Collins, CO)
-
Many More
Pellissippi State Technical
Community College - Knoxville, TN 1997-99,
-
Consultant/Contract Trainer
Part-time Adjunct Instructor.
-
Project management of integrated
marketing strategy for Business & Community Services (BCS) Division.
-
Developed ground-up marketing
database and methodology for Division including definition of user
requirements, vendor selection, and database design and reporting
capabilities to optimize business-to-business marketing opportunity efforts
with current customers and new prospects.
-
Delivered marketing database
presentations and training sessions to other college departments and
community groups.
-
Integrated marketing database
with other marketing efforts for increased, more focused business awareness
of training programs.
-
Developed and taught two
non-credit courses for BCS: Managing Organizational Change and Building
Effective Presentation Skills
-
Provided business-targeted course
development, training, and workshop development for both non-credit and
credit divisions
-
Adjunct instructor, part-time
(Business Presentations, Marketing) since1993 with consistent 3.7/4.0
student evaluation scores
Telegen Group - Chicago, IL
1996-1997
-
Consultant/Marketing Information
Systems (six-month contract)
-
Developed conceptual systems
architecture/interface for corporate customer marketing database for this
start-up PCS wireless telecom company.
-
Project management role included
identification and assessments of user requirements, customer data file
scenario definitions, database marketing and decision support systems,
vendor identification, screenings and selection, and management
presentations.
-
Liaison role between marketing
and IT/IS departments; moderation and facilitation for issues or concerns
within scope of project.
-
Coordinated and moderated vendor
site presentations, developed selection criteria and scoring for each
vendor.
-
Developed vendor selection
criteria and scoring for company’s Point-of-Sale system, including
moderation of several site visits.
Science Applications International Corporation - Oak Ridge, TN
1990-1995
- Project Management - Community Relations Training and Marketing Programs
- Responsible for implementing strategic plant-to-community relations
programs at three DOE plants.
- Developed and conducted training and presentations for
public/stakeholder outreach efforts for plants in five states. Conducted
needs assessments, designed, and delivered 5 full-day, site-specific
environmental issues speaker’s training courses. Responsible for integrating
community relations efforts.
- Coordinated/ facilitated six public/stakeholder meetings including
issues tracking, moderation, public comment input and database
- Provided project management for a first-time employee newsletter,
including content development and ongoing focus group input.
- Project management role of developing and targeting divisional
capabilities marketing communications package.
- Provided project management role for start-up multi-location corporate
mentor training program for new employees.
Lockheed Martin Energy Systems - Oak Ridge, TN 1991-1992*
Master Marketing Inc. -
Tallahassee, FL 1987-1989
-
Marketing Communications
Coordinator/Trainer
-
Supported management in market
analysis, new business development and research, strategy and proposal
writing for business-to-business marketing of industrial products to
companies including Caterpillar, Cummins, General Electric, Superior Coach
Lines.
-
Planned, coordinated, wrote and
supervised production of three technical product videos, including vendor
training video program.
-
Developed and maintained
corporate image package, including monthly newsletter and annual report for
shareholders.
-
Wrote, edited and managed
production, publication and national distribution plan of all
product/service print media.
Communication Opinion Research
Center/Florida State University - Tallahassee, FL 1985-1987
-
Technical Writer/Data Analysis
Assistant
-
Compiled over 10 public
attitude/opinion surveys on state socioeconomic, state government, and
educational issues.
-
Analyzed content/questionnaire
responses and indexed data for entry into SPSSx statistical software
program.
-
Wrote questions/response items
for over 10 regional, statewide, and national opinion surveys; provided
statistical assessments.
-
Prepared post-survey
recommendation reports for contracted customer including opinion survey
summaries.
System Development Corporation
- Tallahassee, FL 1979-1983
-
Document Control
Specialist/Provider Relations Assistant
-
Verified that all keyed data was
correctly input into the Florida Medicaid Information System (FMIS)
-
Researched document inquiries
from providers and wrote follow-up correspondence to various HRS specialists
and auditors.
-
Maintained control log of
document activity before, during, and after computer input for analysis via
ongoing management reports.
-
Edited COBOL document program
data fields and provided corrective action instructions for system re-entry.
SPECIALIZED TRAINING &
PROFESSIONAL AFFILIATIONS
-
Certified Contract Trainer,
American Management Association; Corporate On-Site and Public Training
Programs
-
Member, Kappa Tau Alpha, National
Honorary Media/Marketing Communications Society, University of Tennessee
-
Professional/post-graduate
training in Public Speaking, Market Analysis, and Organizational
Communication
-
Training for Project Management
Institute’s (PMI) PMP certification and actively involved in Project
Management training
-
Member, American Marketing
Association
-
Ongoing national
publications/presentations related to change management, TQM, and
organizational communication
-
Active participation in
regional/national marketing/management conferences and expositions
-
References/Publications/Work
Samples Furnished Upon Request
| |
|
